31.5.2022

Research: Communicating the Image of North Karelia to German Market

Introduction of the study The aim of this master’s thesis was to increase the knowledge of German tourists as a marketing segment and to clarify, what kind of image they have about North Karelia as a region. The thesis was made in collaboration with the North Karelian DMO VisitKarelia. An online survey was sent to […]

31.5.2022

A Study About LGBTQ Community’s Perception of Finland as a Tourist Destination

  In recent decades, LGBTQ tourism has been on the rise largely due to progress in human rights. The LGBTQ market is considered recession-proof and one of the fastest-growing markets in the world. These reasons alone could demonstrate the importance of attracting tourists from this community to Finland. Finland is already in a good position […]