Tourism marketing and management insights and knowledge from International Master's Degree Programme by University of Eastern Finland: www.uef.fi/tmm. We make tourism better.
Have you ever wondered what kind of new ways there are to benefit from social media? Or how tourism businesses could use social networks to engage with their customers even more? The key term in this text will be social selling. Social selling can be defined as a modern way to create and develop relationships […]
How a new tourism business creates customer value by adopting digital marketing technology? Everybody is online today and everybody is expecting all the noteworthy and legitimate running businesses to be there as well. If the consumer can not find your online presence the chances are your business goes unnoticed. Even worse it builds an image […]
How can DMO’s benefit influencer marketing in destination branding? How have the DMO’s used influencers in their branding strategy so far? In recent years, the rapidly growing use of influencer marketing has caught the attention of researchers and marketers alike. Influencer marketing has also opportunities for the tourism industry, of which destination branding is explored […]
What kind of content works on a top-notch tourism website? What actually engages the visitor to stay on the page longer and better yet -develop a genuine interest towards the company? When a few small things are taken into consideration, it is easier to capture the attention of the visitor. The most important thing to […]
In the spring semester 2020 I attended a very interesting course called Destination Marketing, which is a part of the Tourism Marketing and Management master’s programme. The course gives an overview on different aspects of destination marketing in the rapidly changing world and offers interesting content for anyone interested in destination marketing. Here are my 5 key learnings from the course: Destination vs a company Traditional […]
University of Eastern Finland (UEF) and Visit Karelia are partnering to develop destination marketing innovations for North Karelia region. This partnership is part of the Destination Marketing course at the International Master’s Degree Programme in Tourism Marketing and Management (TMM), at UEF Business School in Joensuu. VisitKarelia is the local destination marketing organization (DMO), focusing […]
If there’s something a business can’t ignore these days, it’s the social media. All the businesses should be present at social media as it’s the way to reach out and communicate with their customers, increase awareness and boost their sales – after all, there are more than 3 billion social media users worldwide so […]
What is LGBT tourism all about? LGBT tourism is the process of tourism product and service development and marketing that caters the needs of lesbian, gay, bisexual or transgender people. This specific segment of tourism provides opportunities to select destinations, accommodations, transport, events and so on, which are LGBTQ+ friendly. These create options […]
The second day (Read about the first day here) of DTTT was all about technology and digitalization. What we can learn from data and how we can benefit data in place branding, leading and marketing. Lead with data. Do marketing with it, learn from it, optimize – optimize – optimize – then do it again. […]