How a new tourism business creates customer value by adopting digital marketing technology? Everybody is online today and everybody is expecting all the noteworthy and legitimate running businesses to be there as well. If the consumer can not find your online presence the chances are your business goes unnoticed. Even worse it builds an image […]
In the spring semester 2020 I attended a very interesting course called Destination Marketing, which is a part of the Tourism Marketing and Management master’s programme. The course gives an overview on different aspects of destination marketing in the rapidly changing world and offers interesting content for anyone interested in destination marketing. Here are my 5 key learnings from the course: Destination vs a company Traditional […]
Content marketing is a necessity in today’s digital marketing field. It is also an effective tool, especially for small entrepreneurs, to reach new customers, build trust and increase site traffic. The key to success is planning content marketing that can answer three questions: What are your customers’ need and desires? Can you provide your customers with […]